Categories
Fashion Lifestyle

Prettilyn by Peggie Partners Asotiayé to Develop Beauty Line

An indigenous beauty brand, Prettilyn by Peggie has announced its partnership with Asotiayé, a Lagos based fashion house. 

The organisations disclosed that the partnership is aimed at developing a lip gloss and lip liner collection called, “Baddie” which drops on the 31st of July. 

The brands further explained that these new products are made using all natural ingredients and different kinds of oils to achieve that signature high-shine lipgloss.

They also pointed out that the oils used in making these products are castor oils(for shine), olive oil( for moisture), coconut oil(which stretches the lipgloss base), vitamin E( which works as an antioxidant) and shea butter or beewax(which are thickners that helps the gloss stick to the lips).

“The Baddie Line is dedicated to all beautiful and badass women doing amazing things. 

“Each of the glosses have a story to tell and we are super excited to unveil all of them to our wonderful customers. 

“We believe adding a hydrating gloss to your daily routine will prevent your lips from appearing dull and flaky, Creative Director, Precious George revealed.

They explained further that exfoliation keeps lips looking hydrated, smooth and soft.

The glosses provides both the colour you want and the benefits of a moisturized formula, infused with oils and vitamins.

They also made us know these glosses gives not only a bold tint to the lips but also conditions them and prevent them from drying due to weather conditions, such as extreme cold air or excessive dry heat.

Prettilyn by Peggie vibrant lip glosses always compliment a little black dress for that always party-ready look.

The new lip gloss collection will be available via the brands instagram page.

Categories
Fashion

Surviving a Pandemic, Way Forward for African Fashion Brands

To create applicable verdicts about the future, we need to always look and learn from the past. Because those who do not learn from history are bound to reproduce her errors.

It is no news that the fashion industry; alongside other sectors, have taken a severe jab from the Corona virus pandemic, which has caused major setbacks, especially in the modus operandi of the global sector with respect to appearances, seasons and evolution. The virus, similar to the Spanish flu of 1918, is an infamous fatal pandemic that is eating away years of progressive growth, thereby causing global relapses as of what we are encountering currently. Countries have had to resort to executing economical stimulating policies and incentives to its citizens in order to keep business activities afloat. 

As of 1919, the Spanish flu had engulfed a 3rd of the world, which in turn caused people alongside the government to deploy counter measures in containing it. As such, distancing, sanitation, and very importantly the incorporation of masks into daily clothing ensembles aided the cause. These aren’t any different from what we are currently deploying in an attempt to put out the corona fire.

“I heartily favour a woman wearing a heavy chiffon veil all the time she is on the street. It may become necessary to order everyone in New York to adopt this measure. These veils are very thick and would serve as an almost absolute preventative. Let’s forget style and stop this epidemic,” said New York Health Commissioner Royal S. Copeland, in the Oct. 16, 1918 edition of WWD.

This, to the fashion space, beams a touch of the old ways paving the path for our future as even Truth Over Trend once stated, “the way forward is at best, backward”.

Deploying movement restrictions and travel bans across the globe seems like a fit to cut off the virus’s spread. But, it has also hampered industries and progressive economical activities, including the fashion world. The pro to this is that it caused a massive outpouring of creativity and innovation wherein the industry as a whole begins to deploy virtual measures of advertising, marketing, and sales even beyond what was obtainable in the last decade. Fashion shows are being hosted online, interpersonal brand experiences with clients are mostly virtual, and even purchase of merchandise via the internet becomes the new normal wherein the market continues to survive as the world shakes off the dreaded virus.

Thus, taking a look at the African fashion scenery, the continent as we know it is a vivid contributor to the fashion history and space the world is concerned for, as she utilises the recourse availed her as an insufficient region to compete with the developed parts of the world. The pandemic also affected her as a lot of manufacturing plants, stores, outlets were forced to close and events cancelled (as it was with other parts of the world), but so did it avail her a new horizon to create at beneficial terms and swiftly as opposed to what the Fashion Capitals are capable of.

The industry, especially in Africa is capable of thriving by deploying flexible work ethics that caters for the essentials as opposed to excessive and (on the long run) creating a common base of well chain-linked networks that provides a means of collaboration (resource pull), specialisation and adequate deployment of the limited resources at hand.The future of African Fashion is highly dependent and tailored towards collaborations and incorporation of digitally inclined strategies for her to go beyond the status quo.

Anita Ukah

“It has been said that Africa is the future of fashion and that is undeniably true. From Nigerian craftsmen making exotic designs to designers and their awe-inspiring pieces. It is amazing how much work and heart put into the production of pieces.

“We have a lot to offer: our rich textiles; colourful fabrics and leather, all these can compete with the global markets especially when it comes to the finishing of most Nigerian products.

“We have a lot of culture and heritage, and we keep these alive by representation and presentation.Telling our stories and expressing who we are through fashion is imperative cause that’s one of the ways to keep our identity alive. Most international brands use African prints and even just rebrand what we have and market. 

Anita Ukah

“You are the best person to tell your story, you don’t sit and let someone else do it, milk you for it and then complain. Although, using African culture and heritage cannot be everyone’s style but finding ways to incorporate or identify with it is important because that’s a way to keep it alive.

“As of today many Nigerian works are being recognised abroad, as well there is a demand for them.

“Regarding how we have been able to remain sustainable as a leather bag brand despite such harsh times, t he cost of leather in Nigeria are generally fair which made top international brands often import leather from Nigeria, and I don’t think they would import from Nigeria if it were considered expensive. This enables us to source all our working materials locally, so getting materials wasn’t an issue at first. But then, there was the scare of going out and contacting the COVID-19 virus as we work with craftsmen, this also meant coming in contact with people and everyone being at risk. The situation then gradually went from that to the lockdown. People were rarely going out and didn’t quite see the need to purchase fashion pieces and even if they did want to make a purchase, there was the issue of delivery.

Anita Ukah

“However, knowing what I want for my brand (Uzoleatheratelier)  keeps me and the enterprise going. We are working towards having a brand of locally made goods that cater to variety of people within the socio-economical pyramid. My craftsmanship is really important to me as i consider one of the most important things in a product is it’s finishing. My pieces are finely crafted and high quality is always attained, this applies to the leather and all other materials used as well.

“Meanwhile, most Nigerian fashion brands import fabrics and other materials, so with closure of borders, manufacturing has definitely been challenging and also with events and celebrations being brought to a halt or minimum, this drastically reduces the demand for most fashion items as people have fewer places to be and therefore do not purchase clothing like before the pandemic. But, as the situation has been, most fashion brands have ventured into production of protective face mask and even incorporated fashion pieces like beads, sequins etc into making them. Profits made from production of face mask would (I think) not be comparable to that made from other fashion pieces prior to the pandemic.

“But, at least a new niche was carved and at the end of the day, little profits are better than no profits at all. The lockdown has been eased and business for me is gradually picking up. Business is not what it used to be but that’s why it’s important to think of new ways to move ahead.

Anita Ukah

“Also, accessibility of textiles for production of items by local brands may present its own challenges, as finding particular type of fabrics over time is not assured due to the fact that they are mostly imported into the country. 

“So, tackling the issue would involve local production of textiles and materials and this is not common as running and maintaining such an establishment would come at a great cost.” 

“However, E-commerce businesses are actually best in times like this as business still goes on whilst keeping safe. Regarding online stores and Social media, there’s a higher tendency of reaching a wider range of customers coupled with a high consumer base for almost anything on social media, thereby making business activities via E-commerce platforms certainly advised in times like this,” Uzoleatheratelier, Founder and Creative Director, Anita Ukah explains during an exclusive interview with theparakeetshow.com 

Anita Ukah

Meanwhile, we would be turning a blind eye if we do not recognise that there are prominent limitations such as, scarcity of quality affordable fabrics, drop in sales of clothing items and fashion merchandise, order cancellations, inability to gather; amongst many others. All of these affect segments of the fashion industry, majorly Fashion Designing, Modelling, Photography, and slightly Fashion Publications. But, if the African Fashion industry pulls resources together to enable a joint and much solid impact in the global market, such would sporadically influence the positioning of Africa as a 1st or 2nd World Fashion Capital. Owing to this, truly some parts of Africa would benefit more while others less, but this would be based on principles of offer and acceptance where what is offered meets the global needs and demands of fashion savvies.

Anita Ukah

Categories
Music

Rising Music Sensation, Dark Ruby Reveals Career Scoops

Following the impact of the Covid-19 pandemic, the creative industry has been left to evolve into a survival nature and style of operation, whereby Artists have had to depend heavily on generating revenue as well as reach to their audience via online music streaming and purchasing platforms. Thus, ensuring digitalisation emerging as the new order of the day for content distribution and consumption due to the lockdown which has hindered Artists from the avenue to perform their Art live on stage, at shows, in front of cheering fanatics.  Many have had to resort to live performances via their social media pages. Although, everyone can tell it doesn’t come close to the feeling and energy both sides let off at live shows. 

Meanwhile, in the Nigerian music industry, Lagos based singer and song writer, Dark Ruby’s case is as peculiar, as she is confident and gives off an energetic vibe. For a Female indie Artist, she had the ability to express herself, thus portraying an underlying intelligence.

Also, anyone who understands the game knows becoming and sustaining a career as an independent music Artist is no piece of cake. To begin with, self-determination to push one’s career without any major label/corporation’s financial backing with contracts, or a long network of marketing and promotional strategies is a journey for only those who dare. 

 

Speaking to her exclusively for theparakeetshow.com was as interesting as it was eye opening, as she let us into her personal life, how covid-19 affected her career as a musician and what she thinks of Afro beat’s evolution in Nigeria.

According to her, “ Wizkid, Burnaboy and other Afro beat Artists opened an avenue for the Afro beat Sound to the world”. Damilola Fakomi presents the excerpts. 

Dark Ruby

Hi, can we meet you? 

Hi, I am Dark Ruby, a musician and a song writer. I started singing professionally in 2019 with my first single titled,  ‘Girl’ and then dropped my second single, ‘On You’ this year. 

What first got you into music? 

I will say I have always loved writing music from way back Primary school, which was when I started writing music and composing songs. Also, I come from a family of music, and my dad was a musician, my sisters love music, so I basically just got into music.

Which Artists would you love to collaborate with internationally and locally?

 Internationally I’ll love to collaborate with Kali Uchis, Kanye West, Jhene Aiko, Erykah Badu, Teyana Taylor, Rihanna, The Weekend ; whilst Locally, the likes of Burnaboy, Odunsi, Wande Coal, Niniola, Tiwa Savage 

If you could go open a show for any Artist who would it be, and why?

Rihanna, Rihanna because she gives us a good time and shows us that she is having fun on stage. Her energy is amazing.

Dark Ruby

What kind of songs do you sing in the shower if you do sing in there?

Singing in the shower is like a ritual for me, I sing soothing songs like Kali Uchis, Erykah Badu  and The Weekend

What would you have loved to do if not music?

I will be an Arts Teacher, as I love performing Arts. If it’s not music, it’s definitely something related to that, if I’m not dancing, I’m painting or doing something art related, a teacher or an OAP because I love conversing with people

At what events have you performed your music?

Medfest, at Freedom Park and Chums and friends

How would you describe and evaluate the emergence of Afro beat in Nigeria?

For a very long time Afro beat has been underrated. But, then with the arrival of Fela unto the scene, he shed more light on the sound. Wizkid, Burnaboy and other Afro beat Artists opened an avenue for the Sound to the world. And now international acts want to collaborate with us and want to work with the African Sound.

Dark Ruby, Lagos, August, 2020

What is your greatest motivation towards creating music?

I will say ‘feelings’’, it all depends on my mood, and experiences I have had with people generally.

What is the biggest challenge you have faced as an indie Artist?

Promotion, promoting music is a completely different thing. It is one thing to make music, it is another thing to promote the music as you have to push and make people listen to your music.

How has Covid-19 affected your career, negatively and positively?

 Negatively with the fact that I can’t produce my own music as I don’t have a home studio. Trust me, it is very frustrating when beats are available and you can’t get out to produce with the beats. 

Positively, it helped my writings as a song writer, I improved. I spent enough time in my room to compose and wrote a lot of songs while at home; Covid-19 showed me that I am really ready to do this music.

Dark Ruby

What legacy do you tend to leave behind for music?

My legacy is not to follow the crowd, I want people to listen to my music and know that this is something different; this is Dark Ruby from the moment they listen to the beats of my songs. I want to take people on a journey with my music.

How effective has social media been towards boosting your creativity and reach?

Social media has been positively effective as you can now promote your music yourself, and all you need is just to make the music, post it on different platforms and use social media to promote it for certain amount of money, and then friends help by reposting.

How responsible has the society been towards your latest single; “On You”?

The society has surprised me as right now I am seeing a star on my song and it is really overwhelming and I don’t expect my songs to be popular the way they are now as I have my doubts because RnB in Nigeria is somehow. The love and stream has been overwhelming. 

What message would you love to send across to your fans?

To my fans, no matter how absurd your dreams are even if it sounds crazy to you and others just do it, because our dreams are valid and we were brought into this world for a purpose , so no matter how crazy or scary it is, do it. Believe in yourself chase your dreams and don’t stop for anyone no matter what. For days when you feel down pick up from where you left and re-evaluate yourself.

Categories
Poetry

The Perfect Gift – Life

Hinnie

Isn’t it glee and pleasant
to receive a wonderful present
Of life wrapped in paper and ribbons of gold
A gift of value and beauty untold
Unexpected like a discourse event
Received from nature’s behest
Such gifts make us really feel good
The gift of life is powerful to change our mood
Life is like that fortune train
That fizzles and sparks from it’s main
It is the love that sits in our heart
And the creativity of our sense for Art.
Life to our dear beloved  earth,
who gave to all of us birth:
your imperfections we want to cure.
Will we succeed? Not so sure!
Just like a merry go round
Life goes round and round
Waiting for a lost to be found
Seeking solemnly without sound
Life is give and take
A cheerful one, a choice  we make.

 

Categories
Music

The Emergence of a Vibrant Generation Z Tribe of Abuja Based Hip-hop Artists

As an expressive Art and one of the fastest growing youth driven popular cultures in the globe, Hip-hop has been able to influence a modern vibration and energy into the music space and lifestyle of listeners.

The Nigerian Hip-hop scene over the past couple of decades has witnessed immense growth, as its vibrancy has kept Fans appetite wet and clamoring for more. The emergence of a generation z set of Artists upon the scene gave it the diversity and pop it needed to captivate listeners. Asides the regular household acts; the Federal Capital Territory of Nigeria, Abuja can boast of a vibrant cluster of generation z Hip-hop Artists with the likes of Tochukwu Gbubemi Ojogwu, aka Odumodu Blvck, Psycho YP, Reeplay, Hotyce, Zilla Oaks, Pretty boy D-o have emerged upon the niches territory within the , with what feels and sounds like an unstoppable unique energy.

However, despite such boom there still exists an underpinning argument as to whether there is a music industry in Nigeria that caters for the myriads of the Hip-hop niches talents. If there is such an industry it is apparent that there is still a lot to be done in terms of quality control, based on the concerns and expressions of listeners and stakeholders.

According to Odumodu Blvck, a talented inspirational musician whose lyrics are quite different from other music Artists, as he is on the verge of pioneering Afro-Grime into the music space; during an interview with theparakeetshow.com, “There are so many problems facing the Nigerian music industry. But, I’ll settle for 3. First being the KABALS. Like my friend Pretty boy d-o says “THE INDUSTRY KABALS”. These people control almost everything and you know what happens when you give people so much power to control a particular sector or section of life.

“For example, take a look at the Nigerian government, due to their incompetence the poor suffers a whole lot. Look at the police force, both here and abroad, Police brutality is constant. Regardless, this doesn’t necessarily mean that they are all bad people because there are a lot of good people in these KABALS. The ones I am referring to are the ones who get drunk on power and influence. The ones who feel that if they don’t like or understand you then your chances of making it out the jungle becomes slimmer. The ones who feel that you must bow to their ways of going about things. It doesn’t happen only in the music industry but also in every aspect of life where there’s an organization. They go out of their way to make life difficult for you but what they do not understand is the GOD facto. When God says yes then no man made of flesh can stop you. The solution for this particular problem is for the Artist to work harder till his or her enemies becomes his or her assistant like my mother says, and this can be done with the help of prayers. Citing Joseph in the Bible as an example; destiny can only be delayed not denied.  The same people who will condemn you will assist you. That was some long talk innit? HAHAHAHAHA!”

Oluwateniola Ruth Obilade presents the excerpts:

 How’s life going?

I thank God for life. This Pandemic hasn’t really affected me. I have been able to go about my business as usual. Thank God for the Internet I have been able to complete the final stages of my Mix tape which drops soon titled (VLADIMIR). I just really pity the people who have to feed from hand to mouth, the individuals who have to come out every day to earn a living for their family and themselves. It’s really a mess for them.

What is your aspiration in life?

To say that I wanna be one of the greatest Artist of all time would be stale cause I am already one of the Greatest. Time will tell. My main aspiration is to liberate my people (AFRICANS) from mental slavery, both men and women. Then let the world know that there is a God cause nowadays people feel they can do what they wanna do at their own will.

Confusing freewill for freedom, winning souls for the Devil all in the name of woke. This is what the Bible calls wisdom of the world also known as FOOLISHNESS. That’s why you see people say “ITS MY BODY SO THEREFORE I CAN DO WHATEVER I WANT WITH IT” whereas in actual sense it’s not their body. The body is for God. It’s like your friend giving you his car to cater for but because you are driving it you start claiming ownership. Please abeg, when caretaker turn to owner?  So I aspire to get myself to the point whereby I can speak and be considered. I said considered not accepted because even Jesus wasn’t fully accepted. I’m more than an artist so I plan on establishing myself through my music till I achieve what I mapped out at the beginning for this Journey which is to LIBERATE THE PEOPLE.

How did you start music career?

Omo I was meant to manage my guy o. AGUNNA BU EZE (co-founder) BLVCKSHEEP music, big shout out to our Manager Gustavo, also part of the founders. We went to the studio and my mans was like “Guy I don tell you make you dey write raps, you fit run am o, run am now, jump in this tune” And that was it o. Before the music I was an activist. So God just used this music to help me speak my mind to a larger audience. Naso e start o.

How do you get your inspiration to write lyrics of your song?

I get inspired by my surroundings, the realities of life. If you listen closely you’ll find out that you can literally picture my lyrics playing out. That’s why it’s hard for me to write a love song because I’m not in love and if I eventually do write a love song and it sounds nice I won’t really feel it because I’m not feeling it. You feel me?! Hahahaha!!

Secondly, GOD, he inspires me so much in the Sense that a lot of times I’m speaking from an ideology that’s based on his word. Abeg no vex. God comes first. Reality comes after.

How do you combine being a producer, content creator and a music Artist together? 

If I tell you it’s not stressful then I’ll be lying. It is, but, since it’s what I have decided to do I have embraced the stress. I love the stress. If I am to be stressed out then it should be from doing all these things I have decided to do. To add to these things I am also an activist, which makes it more than music for me. It’s a journey that I enjoy so much so combining it is not a problem because they go hand in hand. It’s not like I am trynna fly a plane and open a bakery at the same time. So at the end of the day it’s a beautiful experience that God has blessed me with.

Odumodu Blvck, Photographed by:Igbokwe Visuals

 

What do you think are the major challenges the music industry is facing recently and what are the solutions you would proffer?

 Hmmmm!! This one go long o.

Secondly, a lot of Artist does not believe in themselves. They look up to other people’s achievements. They look up to people for validation when the only validation they should seek is from the most high and within. I mean, why should you try to seek validation from someone who doesn’t understand you or someone who doesn’t fuck with your sound and vision. It’s your vision, God gave you not them. Imagine meeting a two year old to explain to you the concept of metabolism? Will you ever get what you’re seeking? Never, so believe in yourself immensely.

Finally, the numbers game. A lot of Artists think that their greatness is based on numbers. Like SKEPTA Will say “QUIT TALKING NUMBERS”. I know a lot of nice songs from underground artist that do not even have up to 500 plays. Whereas there are songs that are not better than these songs that have over 500,000 thousand plays. The ones with 500 plays now tend to feel like they are not doing enough with their sound whereas it’s in their promotion.

I personally don’t post up my numbers because I have figured that it does more harm and fucks with their mentality. They might feel I am doing better and be pressured to sound like me cause they think “O! If I don’t sound like ODUMODUBLVCK I won’t get listeners” whereas that’s not the case. Solution? They should focus on improving their sound like every other artist and promote it well with the help of social media which is now the most instrumental tool for promotion in this digital age. Saying this with my chest because I’m a graduate of mass communication from the University of Lagos.

Who do you see yourself collaborating with in the next few years to come?

Omooooo! A lot oooo but let me just stick to these three. Number one, Skepta. Cause he’s my Icon and role model. He has taught me how to navigate through the jungle, there’s no Skepta interview I haven’t watched. He says it how it is.

Burna Boy, because his sound is out of this world and he has a coconut head, hahahahaha ….that guy head too strong I swear. He has this BLVCKSHEEP mentality within his soul.

Finally, the Kuti family. Be it Femi Seun or Made. Cause they represent the struggle.

Who are your top 5 favorite Artists of all time?

Yekparikpa! This one go tough o.

Make I just talk my top three first before I talk the remaining two.

Fela. Skepta. Kendrick Lamar.

OYAAAA time for the remaining two. Hmmmmmmmmm! Burna Boy. Would have said Tupac But he’s already living through Kendrick so I’ll just go for ODUMODUBLVCK.

Odumodu Blvck, Photographed by: @amazingklef

 

When you eventually settle down and have your own family, do you think you would still go on with music?

Nobody knows tomorrow but left to me I’ll drop tunes till I die. You get me!

 

Odumodu Blvck, Photographed by: Amazingklef

 

When are you dropping a new song?

This question don cause plenty wahala for street o. My first solo Project titled VLADIMIR Meaning (ruler of the world) (ruler of peace) drops soon. This is after 3 previous projects from 2017 (TABS) meaning (TO ALL BLVCKSHEEP) with AGUNNA by eze. ANTIWORLDGANGSTARS 2018 with Reeplay. And GANG BUSINESS with the ANTIWORLDGANGSTARS. I have no specific date cause I don’t want to rush it since it’s the only project I’m dropping this year. It is a Grime and Drill tape. Something that’s not really common in Africa. I see myself as a pioneer of that particular genre here in Africa. In addition to that I infused a lot of Africanism into the sound so it doesn’t complete sound like the man dem in the UK. It has the street sound mashed up in it. To everyone who has waited patiently, trust me it’s worth the wait.

What are your advice to young upcoming artistes and how can they promote their music?

First of all if they do not believe there’s a God they should start believing right now cause he is the only one that guarantees success without sorrows. So if they are smart they should stay close to him through prayers. Then hard work. Then back to prayers cause trust me you need that bit of luck to breakthrough. As I said earlier there are a lot of talented people that will never get exposed unless God intervenes. So you gotta keep disturbing him and that can only be done with hard work, working smart, faith and prayers. To promote their stuff they gotta use social media. We are in a digital age. That’s the first step. The rest can come after that. Stage performances, radio and TV tours. Much love to everyone. ODUMODUBLVCK IS HERE TO STAY FOREVER. I AM UNSTOPPABLE. BLVCKSHEEP FOREVER BLVCKSHEEP FOR LIFE. IZGAJUU TILL WE KPEME. TWI TWI TWI KPO!!

Categories
Poetry

Hope

Emmanuel Obokoh

Have you ever had that feeling

That feeling of not being enough?

That feeling of fear for not achieving purpose?

That feeling of fear of the unknown?

That feeling of waking up to questions & regrets

Have you ever clinched so hard to the feeling of someone or something for hope?

Have you ever thought of giving up on hope?

Have you ever thought to live a life driven by hope and beliefs?

The world is a vast place filled with answers to all our questions and doubts

It takes strength & courage to seek that which you desire

Sometimes you need to step out of your comfort zone to have a different perspective as to how you see life.

Life is short they say, so you need to Live, Learn & Love to the fullest.

What’s your hope on?

Let’s trace that step back together

Sometimes all we need is a push.

Sometimes all we need is a moment of joy & happiness

Sometimes all we need is to learn to spread love & light.

Categories
Fashion

Be Dazzled, the Online Boutique Serving a Vintage Allure

The fashion space and technology have been in sync year on year; thus, today it is impossible to discuss about the fashion retail sector without pointing out the crucial role digitalization is playing towards the growth and sustainability of e-clothing stores across the globe.

Digitalization is transforming the way fashion brands operate and transact with the application of digital marketing tools, Websites, Social media, data analytics, artificial intelligence, virtual technology which generates enhanced streamlined and efficient processes that caters to all their needs and concerns. This, has led to the emergence of various brands establishing their brand online without having to own and manage physical stores at any location, thereby effectively reducing their cost of operation and sustainability. Today, customers can now make purchases of items via the brand’s website and social media pages seamlessly as they adapt to the new landscape and embrace the turning point of the fashion world.

Meanwhile, back home in Nigeria Fashion franchises have been enforcing great strides to improve the standard of clothing for the day to day activities of its consumers. We have witnessed it go as far as influencing how we experience our surroundings, interact with others and our bodies; hence, giving comfort a whole new refreshing narrative.

A Nigerian e-boutique, Be Dazzled is one of the various online owned enterprises which are harnessing the essentials of Earth’s digital era as it provides an avenue for customers to purchase clothings and accessories from other fashion houses online, seamlessly.

It’s Founder and Chief Executive Officer, Phoebe Braimoh Ihade, a graduate of Mass Communication from the University of Lagos speaks with Theparakeetshow.com regarding the journey towards setting up and sustaining a successful online clothing and accessories store. Regina Ogwuche presents the excerpts:

What inspired you to set up such a franchise?

I have always had great love and passion for fashion so I mean, why not?

How has the journey towards owning an online clothing and accessories store in Nigeria being thus far?

It has not been the easiest thing to be honest. But, I derive joy from this which has been my driving force.

How much of Made in Nigeria products do you have stocked for sale to consumers compared to foreign made goods?

Most of the items up for sale on Be Dazzled Boutique are Made in Nigeria. The handbags that were available for sale in February and March were 100% Nigerian & straight from the factory. The maker is a young woman whose works I had seen on Instagram, I sent her a direct message and we partnered up from there.

What sets your enterprise apart from others?

Every business organization aims to make money and that’s great. However, what sets my store apart is customer satisfaction, we thrive on feedback and how we can be better for our customers.

What work ethics or strategies have you developed and implemented towards catering to your customers effectively?

As cliche as it may sound, your customer is always right. Their feelings are valid, even the ones that may be a little difficult to deal with. So, I try as much as possible to treat them specially while being professional at the same time. I am open to listening to whatever complaints my customers may have, I believe it is not the time to get impatient and defensive. I can pass a message across firmly without being rude. Also, I ensure that their packages get to them on time and in a hassle free manner, this involves making a lot of phone calls to track the deliveries of each package sent out. I also deal specifically with a certain delivery company that has earned my trust over time to reduce stress on my clients and other parties involved.

Some say access to capital is a hindrance towards entrepreneurial endeavors, what’s your take on this and how were you able to over come it?

Capital plays a huge role in any business venture. If capital is not sufficient one may not be able to provide clothes in various sizes. We all look different and cannot wear the same size of clothing. It is imperative to have adequate savings to invest in your business before it kicks off.

What are your best-selling products so far?

So far, the best sellers have been the mini handbags, which is not surprising, every woman needs at least one of these. It can accommodate your phone, debit cards and your purse.

How has the recent Covid-19 pandemic affected the sales of your product and your method of delivering services to customers?

Due to the global pandemic we have postponed sales for a while, however customers can pre-order if they wish and we would deliver when this situation fizzles out.

Also, what measures are you enforcing to ensure you come out of the crises stronger?

As an entrepreneur you need to make the best out of situations you may find yourself in. I keep in touch with my customers to make sure there is still some sort of relationship, people would not just send money for goods to a franchise they do not have any form of trust for.

What do you do for fun in your spare time?

In my free time, I love to hang with my girlfriends, get cute and go out to have a good time, I also enjoy listening to music and reading.
Categories
Fashion

The Crotchet & Knitting Brand Influencing a Fresh Narrative Upon Nigeria’s Fashion Scene

Crotchet is the procedure of creating textiles with a crochet hook in order to interlock loops of yarn, thread, or strands of other materials. The name is derived from the French term crochet, meaning ‘small hook’. The key difference between crochet and knitting, beyond the implements used for their production, is that each stitch in crochet is completed before the next one is begun, while knitting keeps many stitches open at a time.

A Nigerian, Ibadan based Crotchet and Knitting brand, Modhan is introducing a new fashion narrative with its wool Crotchet and Knitting clothings, interior decoration pieces and accessories one collection at a time.

It’s Founder, Modupe Olakanye sheds light during an interview with Theparakeetshow.com , regarding the birth and survival of her brand amid a Covid-19 outbreak as well as the Uniqueness of her Empire. Happiness Irabor provides the excerpts:

What brought about the birth of Modhan crochet & knit brand?

Growing up I always knew that I never wanted to be regular. (laughs) It all started from being depressed, then I took it up as an hobby and then professionally. I wanted to do something unique that gives me joy and makes me happy, which is how Modhan came into existence.

 

Why did you choose crochet & knit to create your products?

I choose crochet & knit because it helps with my depression as I find it to be therapeutic. It helps me to be patient, it teaches me a lot of things and it is a very cool and creative aspect of creative designing as well. People think this craft is outdated. But, I wanted to show that there are ways to go about it to modernize it to make it fashionable.

 

What gives you inspiration to create your designs?

A lot of things gives me inspiration to create my designs, like nature. I love Art. I draw my inspiration from Art, nature, colours, watching fashion shows, musicals,yeah. (laughs).

How has your clothing brand been able to survive in a society were people prefer the western mode of dressing to African attires?

My brand has been able to survive in this kind of society because it is not regular. It is very unique and you cannot find it anywhere. It is just unique and very creative. There is a story behind every design and piece I create. I want my client to be confident in whatever they put on so by being creative and innovative, we have been able to survive in this society and people really love and admire that about us.

 

Does getting the actual and quality textile for your designs form a kind of challenge to Modhan’s crochet & knit clothing brand and how have you been able to overcome such challenges if it has?

Yes I would say the challenges facing the brand right now pertaining to the materials being used for production is the quality of the yarn. Yes I make use of yarn produced in Nigeria but they are not 100% cotton and a lot of my clients do appreciate the one in cotton wool material. But, the ones produced in Nigeria are not 100% cotton, they are acrylic so to overcome that challenge we have to make use of foreign product and a lot of people don’t want to pay extra for that because we are making use of foreign product and foreign products are quite expensive.
You can Imagine a bundle of wool produced in Nigeria is around 200 naira. But, for foreign it ranges, say from 1,500 naira or more. The least you can get it for is 1,250 naira, of which, that is for just one bundle. So you can imagine. If I am to make use of 10 wools of Nigeria’s product to make a piece that’s like #2000 and our clients wants quality material and I need 10 pieces, at the rate of 1000 naira that is 20,000 naira. That’s just for materials, so, how much am I going to sell it? Thus, I hope that our country produces better quality cotton wool material so it will be very good and our client will be pleased with the outfit at the end of the day.
On our part as a brand, we talk the clients into us using available materials for such production if they can’t afford the foreign material because the local material are very good, durable and long lasting. All we just have to do is to educate them on how best to take care of such materials.

 

How accessible are the materials and textiles you use to create your clothings?

They are very accessible, I make use of majorly the local yarn produced here in Nigeria so it is readily available and accessible. And of course on some instances I do make use of the foreign yarn. But, I majorly use the yarn we produce in Nigeria.

How has your business been surviving the outbreak of the covid-19 pandemic?

This covid-19 pandemic is serious. A lot of people are not finding it funny because its affecting a lot of businesses,including mine. But, we try as much as possible to work and deliver by working remotely. Currently, I have been working from home and paying attention to details because at the end we all have to play safe and be good and alive (laughs).

 

What initiative do you think fashion brands need to implement in order to thrive during these tough times?

I believe the best and safest way to thrive during these tough times as a fashion designer is to work remotely, create new content, Modular your target market, invest in a lot of things that will help the business grow, and create more.

 

If you are to do any other thing asides crochet & knit what will it be?

If I am to do anything aside crochet and knit, that will be photography. I love taking pictures, I love modeling, I just love pictures.
Categories
Lifestyle

Massage Therapies are Vital for Enhancing Health Care

Massage therapies are known to help release muscle knots, and it’s also a good choice when you want to fully relax your body, mind and soul.

According to experts, massage is vital for relaxation or taking care of minor pains as the massage therapist performs a combination of certain actions like kneading, long flowing caresses towards the region of the heart with deep circular motions, vibration and stroking, also accompanied with passive joint movement techniques. Usually, it lasts for 60 to 90 minutes.

These therapeutic massages helps with easing muscle tension, improving blood flow, reducing the effect and feeling of pain as well as relieving stress.

For instance, a certain sort of massage called, aromatherapy is best for people who seek to have a reasonable volume of emotional healing.

Lagos based massage therapist, Umulor Jefferey explains to The Parakeet Show during an interview on how massage therapists do a lot of mental healing like psychotherapists do. As a matter of fact, therapies like Swedish Massage and Aromatherapy possess the ability to ease mental stress in clients and literally get rid of mental and physical knots.

Also, he shares bits about himself and his journey so far as a massage therapist; his visions for the industry. Emmanuel Obokoh presents the excerpt:

We caught up with @grievy holmes( Umulor Jefferey) a Lagos based Massage Therapist and he got to share bits about himself, his career so far as a massage therapist and also his visions for the massage therapy industry with Obokoh Emmanuel @mizta_emmy for @theparakeetshow

How are you doing?

I’m doing great. Happy to be able to contribute to the discourse on massage therapy.

 

Can you tell us a bit about yourself?

I am also known as Grievy Holmes, a 24 year old certified freelance massage therapist and Multimedia Student at Aptech.

 

What massage therapy school did you attend?

I did my training at the Sweet Brook Spa, at Ikeja, and got certified by The Learning Edge.

 

When did you graduate?

I completed my therapy training some time in July last year after being certified.

Why did you choose massage therapy as a career?

There was a sudden need to touch lives. Also I’ve always been the type who enjoys being touched therapeutically so it was an easy decision to learn the therapy and make a career off it.

 

What type of massage techniques are you most proficient at?

For techniques, there’s an obvious knowledge of various types but during sessions you often find yourself going with the flow. There’s easily a different technique for different scenarios and sessions, mostly depending on the physicality of the client you’re working on.

 

What type of clients do you prefer working with?

Just as doctors would want to work with everyone to help heal them, I also believe I can work with everyone but the thing about massage therapy is clients don’t always share your train of thought. As a male therapist, I tend to get more female clients, and vice versa.

What would you say is your philosophy regarding healing?

I basically just enjoy literally touching lives with my therapy. It’s equally as therapeutic for me on the giving end, as it is for my clients on the receiving end. There’s always a transfer of positive energy and that’s the beauty and one of the many benefits of massage therapy.

 

What would you say is the toughest part of being a massage therapist?

The misconceptions can be tiring. One being that massages are a luxury. What people fail to understand is that massages are of great value. Massage therapists around the world make way more money in a 1 hr session than we do over here. From time to time, my love for the therapy over shadows my want for money and I end up having to subsidize the rates for my clients.

 

What is your vision and what are you working towards accomplishing through massage therapies?

My vision is to become renowned in the profession and recognized in the country. I’m certain I’m one of the best therapists in the country, even in my short time of practicing. When people think of massage in Nigeria, I want to be the first therapist that comes to mind. I plan to create a set-up where massages can be subsidized, hence providing an opportunity for people to afford regular massages without having to break sweat.

 

What do you think is the future of the massage profession?

I foresee a lot of people going into the profession in the near future, with myself being one of pioneers and inspiration. My trainer who’s also a published author once highlighted the importance of marketing. In essence, we need to get the message on massage across. People need to know.
Categories
Music

An Afro Hip-hop Discuss with Nigerian Rap Artist, Hotyce

Finding its way within African shores during the 1980’s, Hip-hop music has been a viable medium for self expression amongst youths in the society; considering how over a period of decades the Nigerian music scene has welcomed and experienced this genre synthesize into one of the most influential and catchy genre of music in the country. It evolving into what is called Afro Hip-hop set the pathway for Nigerian youths to best express themselves, as well as enabling indigenes to be able to vibe to and be moved by its sound. The socio economical and socio political factors which was battling the countries economy and Lifestyle as at the era of the military regime birth a generation that creatively took to this genre of music, thereby making it an entertaining and influential medium of expression.

As at the 21st century the Nigerian Afro Hip-hop scene has seen the likes of Olarewaju Ogunmefun, 35 ( Vector), Jesse Garba Abaga,35( Jesse jagz ), Jude Abaga, 38 ( MI Abaga ) ,Micheal Ugochukwu , 44 ( Ruggedman ), Tobechukwu Melvin Ejiofor, 40 ( iLLBliss ),

Folarin Falana, 29 ( Falz ) Babatunde Olusegun Adewale, 44 ( Modenine ), Elohor Eva Alordiah, 31 ( Eva ), Olamide Adedeji, 31 ( Olamide ), Wale Davies & Olumide Ayeni, 36 ( Show Dem Camp ), Terry Terhemba, 44 ( Terry Tha Rapman ) emerge with their own sensational unique sound.

Also, these past couple of years has seen a younger generation of Afro Hip-hop artists like, Emeka Eyechi, 26 (Hotyce), Aboriomo Feminist Raymond, 26 (Dremo), Adewale Mayowa Emmanuel, 22 (Mayorkun), Nicholas ihua Maduenyi, 21 (Psycho-Yp), Olumilade Martin Alejo, 27 (Ycee) not just emerging unto the mix. But, also going as far as disrupting it.

Thus; taking a peak at the hip-hop project, RedHotyceCold from Nigerian label, K2O entertainment’s signee, Hotyce, it is definitely a breath of fresh air into the Nigerian hip-hop scene as it features hip-hop industry heavyweights like M.I, Jesse Jagz and Waje.

On the album, he delivers classical hip-hop, no mumble jumble rap, giving it refreshing, lyrical, bouncy flows, honest content and little or no vulnerability.

“My eldest brother introduced me to Hiphop and the one experience that stuck with me was seeing the “nuttin but a G thang” video by Dr Dre and snoop Dogg. It was life changing, Hotyce explains, during an interview with Theparakeetshow.com. Seun Osho presents the excerpts:

How is life going?

Not bad at all…taking it a day at a time

How does it feel getting nominated for the headies off your first project?

I feel fantastic. I mean it’s never been about the awards for me but getting the nomination was really Dope.

Redhotycecold made a splash on the hiphop scene, but were you pleased with the numbers?

I feel like we would have done more numbers but i see “RedHOTYCEcold vol1” as my “illmatic” in terms of raising the stakes for lyrical techniques and overall artistic ambition.

Who are your top 5 rappers of all time?

For me it’s really tough answering this type of question but 5 in no particular order Nas Dre/snoop Game, Black thought, Fabolous

Can you share your best moments so far in your career?

One that will always stand out for me is getting a call from Seun Kuti about my music.

How does it feel rapping on the songs with Artists you watched growing up?

In one word, it is “Inspiring”.

By how much do you feel the hiphop industry has grown using streaming numbers and show turnouts as parameters?

It’s easier to put out music these days while watching the back end of everything.

Do you think there’s an international market for African Hip-hop music?

Why not if not. We are as good as it gets.

What infrastructure would facilitate the growth of hiphop in Africa in your opinion?

In my opinion, I would say simply speaking your truth.

How profitable is rap music in Nigeria and what’s your advice for young rappers seeking financial sustainability through music?

Rap in Nigeria could be profitable especially with consistency, banging content and overall proper presentation. But my advice to the younger rappers tryna make a living through their music will be if you’re sure you got it go for it. I mean you have to know that you’re doing the right thing and be all hands on and it’s easier when you have something Lil on the side

Where do you see yourself in 5 years?

Five years from now i see myself performing in front of larger audiences with everyone chanting the lyrics, and I have built a crazy discography already solidified as one of the greatest to ever do it out of Africa.

When’s your next project set to drop and what are we to expect this year?

Sometime this month we should get an EP…God willing we should get an album this year.

What’s your dream collaboration?

My dream collaboration would be with Dr Dre.

What would be your crowning achievement as a man and as a rapper?

I’ll say the ultimate achievement will be to keep affecting lives positively with my music.