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Fashion Lifestyle

Prettilyn by Peggie Partners Asotiayé to Develop Beauty Line

An indigenous beauty brand, Prettilyn by Peggie has announced its partnership with Asotiayé, a Lagos based fashion house. 

The organisations disclosed that the partnership is aimed at developing a lip gloss and lip liner collection called, “Baddie” which drops on the 31st of July. 

The brands further explained that these new products are made using all natural ingredients and different kinds of oils to achieve that signature high-shine lipgloss.

They also pointed out that the oils used in making these products are castor oils(for shine), olive oil( for moisture), coconut oil(which stretches the lipgloss base), vitamin E( which works as an antioxidant) and shea butter or beewax(which are thickners that helps the gloss stick to the lips).

“The Baddie Line is dedicated to all beautiful and badass women doing amazing things. 

“Each of the glosses have a story to tell and we are super excited to unveil all of them to our wonderful customers. 

“We believe adding a hydrating gloss to your daily routine will prevent your lips from appearing dull and flaky, Creative Director, Precious George revealed.

They explained further that exfoliation keeps lips looking hydrated, smooth and soft.

The glosses provides both the colour you want and the benefits of a moisturized formula, infused with oils and vitamins.

They also made us know these glosses gives not only a bold tint to the lips but also conditions them and prevent them from drying due to weather conditions, such as extreme cold air or excessive dry heat.

Prettilyn by Peggie vibrant lip glosses always compliment a little black dress for that always party-ready look.

The new lip gloss collection will be available via the brands instagram page.

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Fashion

Surviving a Pandemic, Way Forward for African Fashion Brands

To create applicable verdicts about the future, we need to always look and learn from the past. Because those who do not learn from history are bound to reproduce her errors.

It is no news that the fashion industry; alongside other sectors, have taken a severe jab from the Corona virus pandemic, which has caused major setbacks, especially in the modus operandi of the global sector with respect to appearances, seasons and evolution. The virus, similar to the Spanish flu of 1918, is an infamous fatal pandemic that is eating away years of progressive growth, thereby causing global relapses as of what we are encountering currently. Countries have had to resort to executing economical stimulating policies and incentives to its citizens in order to keep business activities afloat. 

As of 1919, the Spanish flu had engulfed a 3rd of the world, which in turn caused people alongside the government to deploy counter measures in containing it. As such, distancing, sanitation, and very importantly the incorporation of masks into daily clothing ensembles aided the cause. These aren’t any different from what we are currently deploying in an attempt to put out the corona fire.

“I heartily favour a woman wearing a heavy chiffon veil all the time she is on the street. It may become necessary to order everyone in New York to adopt this measure. These veils are very thick and would serve as an almost absolute preventative. Let’s forget style and stop this epidemic,” said New York Health Commissioner Royal S. Copeland, in the Oct. 16, 1918 edition of WWD.

This, to the fashion space, beams a touch of the old ways paving the path for our future as even Truth Over Trend once stated, “the way forward is at best, backward”.

Deploying movement restrictions and travel bans across the globe seems like a fit to cut off the virus’s spread. But, it has also hampered industries and progressive economical activities, including the fashion world. The pro to this is that it caused a massive outpouring of creativity and innovation wherein the industry as a whole begins to deploy virtual measures of advertising, marketing, and sales even beyond what was obtainable in the last decade. Fashion shows are being hosted online, interpersonal brand experiences with clients are mostly virtual, and even purchase of merchandise via the internet becomes the new normal wherein the market continues to survive as the world shakes off the dreaded virus.

Thus, taking a look at the African fashion scenery, the continent as we know it is a vivid contributor to the fashion history and space the world is concerned for, as she utilises the recourse availed her as an insufficient region to compete with the developed parts of the world. The pandemic also affected her as a lot of manufacturing plants, stores, outlets were forced to close and events cancelled (as it was with other parts of the world), but so did it avail her a new horizon to create at beneficial terms and swiftly as opposed to what the Fashion Capitals are capable of.

The industry, especially in Africa is capable of thriving by deploying flexible work ethics that caters for the essentials as opposed to excessive and (on the long run) creating a common base of well chain-linked networks that provides a means of collaboration (resource pull), specialisation and adequate deployment of the limited resources at hand.The future of African Fashion is highly dependent and tailored towards collaborations and incorporation of digitally inclined strategies for her to go beyond the status quo.

Anita Ukah

“It has been said that Africa is the future of fashion and that is undeniably true. From Nigerian craftsmen making exotic designs to designers and their awe-inspiring pieces. It is amazing how much work and heart put into the production of pieces.

“We have a lot to offer: our rich textiles; colourful fabrics and leather, all these can compete with the global markets especially when it comes to the finishing of most Nigerian products.

“We have a lot of culture and heritage, and we keep these alive by representation and presentation.Telling our stories and expressing who we are through fashion is imperative cause that’s one of the ways to keep our identity alive. Most international brands use African prints and even just rebrand what we have and market. 

Anita Ukah

“You are the best person to tell your story, you don’t sit and let someone else do it, milk you for it and then complain. Although, using African culture and heritage cannot be everyone’s style but finding ways to incorporate or identify with it is important because that’s a way to keep it alive.

“As of today many Nigerian works are being recognised abroad, as well there is a demand for them.

“Regarding how we have been able to remain sustainable as a leather bag brand despite such harsh times, t he cost of leather in Nigeria are generally fair which made top international brands often import leather from Nigeria, and I don’t think they would import from Nigeria if it were considered expensive. This enables us to source all our working materials locally, so getting materials wasn’t an issue at first. But then, there was the scare of going out and contacting the COVID-19 virus as we work with craftsmen, this also meant coming in contact with people and everyone being at risk. The situation then gradually went from that to the lockdown. People were rarely going out and didn’t quite see the need to purchase fashion pieces and even if they did want to make a purchase, there was the issue of delivery.

Anita Ukah

“However, knowing what I want for my brand (Uzoleatheratelier)  keeps me and the enterprise going. We are working towards having a brand of locally made goods that cater to variety of people within the socio-economical pyramid. My craftsmanship is really important to me as i consider one of the most important things in a product is it’s finishing. My pieces are finely crafted and high quality is always attained, this applies to the leather and all other materials used as well.

“Meanwhile, most Nigerian fashion brands import fabrics and other materials, so with closure of borders, manufacturing has definitely been challenging and also with events and celebrations being brought to a halt or minimum, this drastically reduces the demand for most fashion items as people have fewer places to be and therefore do not purchase clothing like before the pandemic. But, as the situation has been, most fashion brands have ventured into production of protective face mask and even incorporated fashion pieces like beads, sequins etc into making them. Profits made from production of face mask would (I think) not be comparable to that made from other fashion pieces prior to the pandemic.

“But, at least a new niche was carved and at the end of the day, little profits are better than no profits at all. The lockdown has been eased and business for me is gradually picking up. Business is not what it used to be but that’s why it’s important to think of new ways to move ahead.

Anita Ukah

“Also, accessibility of textiles for production of items by local brands may present its own challenges, as finding particular type of fabrics over time is not assured due to the fact that they are mostly imported into the country. 

“So, tackling the issue would involve local production of textiles and materials and this is not common as running and maintaining such an establishment would come at a great cost.” 

“However, E-commerce businesses are actually best in times like this as business still goes on whilst keeping safe. Regarding online stores and Social media, there’s a higher tendency of reaching a wider range of customers coupled with a high consumer base for almost anything on social media, thereby making business activities via E-commerce platforms certainly advised in times like this,” Uzoleatheratelier, Founder and Creative Director, Anita Ukah explains during an exclusive interview with theparakeetshow.com 

Anita Ukah

Meanwhile, we would be turning a blind eye if we do not recognise that there are prominent limitations such as, scarcity of quality affordable fabrics, drop in sales of clothing items and fashion merchandise, order cancellations, inability to gather; amongst many others. All of these affect segments of the fashion industry, majorly Fashion Designing, Modelling, Photography, and slightly Fashion Publications. But, if the African Fashion industry pulls resources together to enable a joint and much solid impact in the global market, such would sporadically influence the positioning of Africa as a 1st or 2nd World Fashion Capital. Owing to this, truly some parts of Africa would benefit more while others less, but this would be based on principles of offer and acceptance where what is offered meets the global needs and demands of fashion savvies.

Anita Ukah

Categories
Fashion

Be Dazzled, the Online Boutique Serving a Vintage Allure

The fashion space and technology have been in sync year on year; thus, today it is impossible to discuss about the fashion retail sector without pointing out the crucial role digitalization is playing towards the growth and sustainability of e-clothing stores across the globe.

Digitalization is transforming the way fashion brands operate and transact with the application of digital marketing tools, Websites, Social media, data analytics, artificial intelligence, virtual technology which generates enhanced streamlined and efficient processes that caters to all their needs and concerns. This, has led to the emergence of various brands establishing their brand online without having to own and manage physical stores at any location, thereby effectively reducing their cost of operation and sustainability. Today, customers can now make purchases of items via the brand’s website and social media pages seamlessly as they adapt to the new landscape and embrace the turning point of the fashion world.

Meanwhile, back home in Nigeria Fashion franchises have been enforcing great strides to improve the standard of clothing for the day to day activities of its consumers. We have witnessed it go as far as influencing how we experience our surroundings, interact with others and our bodies; hence, giving comfort a whole new refreshing narrative.

A Nigerian e-boutique, Be Dazzled is one of the various online owned enterprises which are harnessing the essentials of Earth’s digital era as it provides an avenue for customers to purchase clothings and accessories from other fashion houses online, seamlessly.

It’s Founder and Chief Executive Officer, Phoebe Braimoh Ihade, a graduate of Mass Communication from the University of Lagos speaks with Theparakeetshow.com regarding the journey towards setting up and sustaining a successful online clothing and accessories store. Regina Ogwuche presents the excerpts:

What inspired you to set up such a franchise?

I have always had great love and passion for fashion so I mean, why not?

How has the journey towards owning an online clothing and accessories store in Nigeria being thus far?

It has not been the easiest thing to be honest. But, I derive joy from this which has been my driving force.

How much of Made in Nigeria products do you have stocked for sale to consumers compared to foreign made goods?

Most of the items up for sale on Be Dazzled Boutique are Made in Nigeria. The handbags that were available for sale in February and March were 100% Nigerian & straight from the factory. The maker is a young woman whose works I had seen on Instagram, I sent her a direct message and we partnered up from there.

What sets your enterprise apart from others?

Every business organization aims to make money and that’s great. However, what sets my store apart is customer satisfaction, we thrive on feedback and how we can be better for our customers.

What work ethics or strategies have you developed and implemented towards catering to your customers effectively?

As cliche as it may sound, your customer is always right. Their feelings are valid, even the ones that may be a little difficult to deal with. So, I try as much as possible to treat them specially while being professional at the same time. I am open to listening to whatever complaints my customers may have, I believe it is not the time to get impatient and defensive. I can pass a message across firmly without being rude. Also, I ensure that their packages get to them on time and in a hassle free manner, this involves making a lot of phone calls to track the deliveries of each package sent out. I also deal specifically with a certain delivery company that has earned my trust over time to reduce stress on my clients and other parties involved.

Some say access to capital is a hindrance towards entrepreneurial endeavors, what’s your take on this and how were you able to over come it?

Capital plays a huge role in any business venture. If capital is not sufficient one may not be able to provide clothes in various sizes. We all look different and cannot wear the same size of clothing. It is imperative to have adequate savings to invest in your business before it kicks off.

What are your best-selling products so far?

So far, the best sellers have been the mini handbags, which is not surprising, every woman needs at least one of these. It can accommodate your phone, debit cards and your purse.

How has the recent Covid-19 pandemic affected the sales of your product and your method of delivering services to customers?

Due to the global pandemic we have postponed sales for a while, however customers can pre-order if they wish and we would deliver when this situation fizzles out.

Also, what measures are you enforcing to ensure you come out of the crises stronger?

As an entrepreneur you need to make the best out of situations you may find yourself in. I keep in touch with my customers to make sure there is still some sort of relationship, people would not just send money for goods to a franchise they do not have any form of trust for.

What do you do for fun in your spare time?

In my free time, I love to hang with my girlfriends, get cute and go out to have a good time, I also enjoy listening to music and reading.
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Fashion

The Crotchet & Knitting Brand Influencing a Fresh Narrative Upon Nigeria’s Fashion Scene

Crotchet is the procedure of creating textiles with a crochet hook in order to interlock loops of yarn, thread, or strands of other materials. The name is derived from the French term crochet, meaning ‘small hook’. The key difference between crochet and knitting, beyond the implements used for their production, is that each stitch in crochet is completed before the next one is begun, while knitting keeps many stitches open at a time.

A Nigerian, Ibadan based Crotchet and Knitting brand, Modhan is introducing a new fashion narrative with its wool Crotchet and Knitting clothings, interior decoration pieces and accessories one collection at a time.

It’s Founder, Modupe Olakanye sheds light during an interview with Theparakeetshow.com , regarding the birth and survival of her brand amid a Covid-19 outbreak as well as the Uniqueness of her Empire. Happiness Irabor provides the excerpts:

What brought about the birth of Modhan crochet & knit brand?

Growing up I always knew that I never wanted to be regular. (laughs) It all started from being depressed, then I took it up as an hobby and then professionally. I wanted to do something unique that gives me joy and makes me happy, which is how Modhan came into existence.

 

Why did you choose crochet & knit to create your products?

I choose crochet & knit because it helps with my depression as I find it to be therapeutic. It helps me to be patient, it teaches me a lot of things and it is a very cool and creative aspect of creative designing as well. People think this craft is outdated. But, I wanted to show that there are ways to go about it to modernize it to make it fashionable.

 

What gives you inspiration to create your designs?

A lot of things gives me inspiration to create my designs, like nature. I love Art. I draw my inspiration from Art, nature, colours, watching fashion shows, musicals,yeah. (laughs).

How has your clothing brand been able to survive in a society were people prefer the western mode of dressing to African attires?

My brand has been able to survive in this kind of society because it is not regular. It is very unique and you cannot find it anywhere. It is just unique and very creative. There is a story behind every design and piece I create. I want my client to be confident in whatever they put on so by being creative and innovative, we have been able to survive in this society and people really love and admire that about us.

 

Does getting the actual and quality textile for your designs form a kind of challenge to Modhan’s crochet & knit clothing brand and how have you been able to overcome such challenges if it has?

Yes I would say the challenges facing the brand right now pertaining to the materials being used for production is the quality of the yarn. Yes I make use of yarn produced in Nigeria but they are not 100% cotton and a lot of my clients do appreciate the one in cotton wool material. But, the ones produced in Nigeria are not 100% cotton, they are acrylic so to overcome that challenge we have to make use of foreign product and a lot of people don’t want to pay extra for that because we are making use of foreign product and foreign products are quite expensive.
You can Imagine a bundle of wool produced in Nigeria is around 200 naira. But, for foreign it ranges, say from 1,500 naira or more. The least you can get it for is 1,250 naira, of which, that is for just one bundle. So you can imagine. If I am to make use of 10 wools of Nigeria’s product to make a piece that’s like #2000 and our clients wants quality material and I need 10 pieces, at the rate of 1000 naira that is 20,000 naira. That’s just for materials, so, how much am I going to sell it? Thus, I hope that our country produces better quality cotton wool material so it will be very good and our client will be pleased with the outfit at the end of the day.
On our part as a brand, we talk the clients into us using available materials for such production if they can’t afford the foreign material because the local material are very good, durable and long lasting. All we just have to do is to educate them on how best to take care of such materials.

 

How accessible are the materials and textiles you use to create your clothings?

They are very accessible, I make use of majorly the local yarn produced here in Nigeria so it is readily available and accessible. And of course on some instances I do make use of the foreign yarn. But, I majorly use the yarn we produce in Nigeria.

How has your business been surviving the outbreak of the covid-19 pandemic?

This covid-19 pandemic is serious. A lot of people are not finding it funny because its affecting a lot of businesses,including mine. But, we try as much as possible to work and deliver by working remotely. Currently, I have been working from home and paying attention to details because at the end we all have to play safe and be good and alive (laughs).

 

What initiative do you think fashion brands need to implement in order to thrive during these tough times?

I believe the best and safest way to thrive during these tough times as a fashion designer is to work remotely, create new content, Modular your target market, invest in a lot of things that will help the business grow, and create more.

 

If you are to do any other thing asides crochet & knit what will it be?

If I am to do anything aside crochet and knit, that will be photography. I love taking pictures, I love modeling, I just love pictures.
Categories
Fashion

Nigeria is an Apex Source for Quality Leather in the World

Be it men’s or female’s attires, for centuries leather has been a crucial material infused in the creation of artistic fashion content across the universe.

Originating from animal skin and hides that have undergone treatment and refining with the use of chemicals in order to preserve them, thereby making them meet the high standards of mankind regarding what looks they desire to incorporate it into their lifestyle.

Leather is commonly used to produce content such as clothing, footwear, handbags, furniture, tools, and sports equipment.

However, Nigeria has emerged as a consistent apex supplier of leather to European and Asian markets as it ranks amongst the highest quality of leather in the world.

The top two leather processing countries Italy and Spain source their leather hides from Nigeria which highlights the quality and affordability of Nigerian leather. According to experts both countries are the largest destinations of Nigerian leather in total, covering over 71% of total Nigerian exports, which mainly consists of goat leather, while sheep and lamb leather reached larger export values in Asian countries.

Nigeria’s leather comes from free-roaming animals rather than from large scale farming-practices. Thus, ensuring fair treatment of cattle and home to the unique Red Sokoto goat skin leather and Acknowledged for superior quality and high premium in the world market.

In view of this, the Founder and Chief Executive Officer, LegendFitz, Precious Aleaji in this interview with The parakeet show speaks on his journey into becoming an innovative entrepreneur and his major motivation for the birth of his shoe making and design brand. Happiness Irabor presents the excerpts:

Precious Aleaji

Can we meet the brain behind Legendfitz?

Legendfitz was founded in 2018 by Aleaji Precious.

Precious is a young innovative entrepreneur with a degree in of business administration.

He also holds a certification in entrepreneurship from Microsoft and the future project.As a fashion creative, Precious has built his experience in the Nigerian creative industry through multiple industry programs including the British Council’s Nigerian creative enterprise program delivered by fashion foundry Scotland and the Assembly Nigeria, the Orange Corners Nigeria program facilitated by Fate foundation and the Netherlands enterprise agency. With internships at prestigious organisations like AFA sports, Nigeria’s leading sports apparel company and sponsors of the National basketball team and Ruff’n’tumble, Nigeria’s leading children dressmaking company.Precious is passionate about the progress of humanity and sees business not just as a means for making money but as a necessary tool to make the world a better place.He subscribes to Michael Porter’s concept of creating shared value, which states that “businesses acting as businesses, not as charitable donors, are the most powerful force for addressing the pressing issues society faces.”

 

What made you go into leather shoe making and design?

When I was younger, before the age of 10, I used to watch my dad polish our shoes. We always had polish and brushes and touchers at home. Soon enough, I assumed the task of polishing everyone’s shoes on Saturdays while we were preparing to go to church. At about the age of 12 to 14 thereabout, I visited a friend and he was mending a footwear with a stitching awl and a thread, and I asked him if he could teach me and he obliged. On getting home, I told my mother about it, the next day while coming back from work, she got me an awl and some thread. That was the start of it all.In no time, I was making money mending shoes in our neighborhood. Once I was done from secondary school I went on to learn the skill properly and soon enough, I started out as a business.

 

What will you say is unique about Legendfitz?

What sets Legendfitz apart is that it’s not just a business, it’s a tool for social change. We go broader and deeper to solve social challenges than most businesses even bother to give thought to.For example, in the first quarter of 2019, we eliminated the use of single-use plastics from our packaging in line with the global climate action.In the 3rd quarter of the same year, we shifted from a linear production model to a circular production model which is in tune with the United Nations sustainable development goal of responsible production and consumption.This allows us to offer better products and services to our customers, increase customer retention and repeat purchase while contributing to the society.Presently, we’re helping solve inequalities and promoting entrepreneurship by pioneering the earn-as-you-learn business model in the creative sector. This allows us solve the problem of access to education for the economically disadvantaged especially, by providing them the skillsets and resources they need to become employers of labour thereby transforming them into economic contributors.

How do you get quality materials you use to make your shoes and how easily accessible and affordable are they?

Nigeria is a blessed nation. We are the source of some of the very best leather used by the top brands in the world. Ironically, the supply chain for the leather industry is broken. There’s a gap between the manufacturers or tanners as we call them and the end users which are the businesses that need them for day to day operations due to lack of proper structure in the leather market. While this can be a cause for concern, and should be addressed, it also offers those who look an opportunity. Most of the leathers and accessories used in our footwear are imported. Sometimes what the importers bring in are the leftovers from big brands. The downside of this is that there’s no consistency in the type of leather that comes in per time, the upside is that as a conscious brand, we can insist on getting leathers that meet the gold standard of the LWG (leather working group).That said, it will only be beneficial to our local economy if the leather industry is integrated and there’s a flow of materials from manufacturers to fashion houses.

 

Considering the outbreak of the Covid-19 incidence, how does your brand intend to come back stronger, thereby harnessing the upside to the global economic stand still?

Well, these are times when we reflect and close up all loose ends. Legendfitz was born digital and we plan to use these times to consolidate and expand our brand digitally. There’s presently a slowdown in the progress of the world economy, but it will pick up again, and it maybe sooner than we expect. And so these are times for planting (using the biblical analogy), very soon, it’ll be harvest season.

 

What has been your major motivation to keep the brand going?

The fact that it’s more than a business to me has been the reason why I keep pushing it forward every day. There’s a work that needs to be done in the world and this business is the vehicle through which I can get it done.Thinking about that helps me do all it takes to move the brand forward, to help it gather momentum and build critical mass. Very soon, it’ll take off and soar high and the impact will reach the ends of the earth.

What advice can you give to the younger generation of entrepreneurs who have interest in leather shoe making?

This is a very amazing industry, especially in Nigeria. The market is untapped and there is so much potential. It doesn’t come without it’s fair share of hard work though, but you’ll be better for it at the end of the day.

How has your journey as an entrepreneur been so far?

It’s been a lot like the typical entrepreneurial journey with its highs and lows.You’ll think it’s all great today until tomorrow brings its sets of challenges and forces you to think and act on your feet.But then, that’s what makes the story interesting, helping us become well rounded out entrepreneurs.
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Fashion

Fashion as a Medium of Self Expression

Regina Ogwuche

Fashion has been one of our oldest ways of self expression, and way of life. Every single human can relate to having a fashion instinct influenced by culture, religion, environment, and a persona. From colors we like, textiles, designs, to our pattern of approach and portrayal of ourselves; fashion and humans cannot be separated.
Fashion is birth from within, before it can be exhibited for others to see just like any other form of Art. Each person has a distinct style of expressing his or her fashion instinct; so do fashion creators while creating and showcasing fashion pieces.
An individual’s fashion sense is usually the first impression the world perceives. It is also a way of survival while walking through the sands of time, and it comes and goes with seasons.
Fashion being a way of expression you will need to follow certain structures in order to achieve a perfect fashion expression like feeling comfortable in whatever you are wearing as well as understanding whatever you are wearing.
Thus, we speak with Nigerian Fashion Stylist Teni Oluwo regarding her journey so far as a Fashion stylist and creative, and the prospects of the global Fashion world.

Via: @styleterritory

Hi, can you tell us a bit about yourself and brand?
My name is Teni Oluwo. I’m a graduate of Mass Communications from Bowen University. But I am now, professionally a Fashion Stylist and a Creative Director for my company, Style Territory
How long have you been a stylist?
I have been a Stylist since 2013 but I started my company, Style Territory in 2016 .
Which current trends would you incorporate into your clothing selections?
I’m more of a classic fashion girl , I don’t really do trends but if there’s any trend that comes and goes that I incorporate, it would be Colour Block and clashing prints.
What are the challenges you usually face when dressing and styling clients and how do you address them?
There are many challenges in my field. One I face continuously would be paying an arm and a leg for unique props or accessories, they I know are far cheaper in other countries.

Via: @styleterritory

How do you determine a client’s personal style?
I determine a client’s personal style by asking the right questions and also do some research on things they’ve tried in the past. Taking into consideration what worked and what didn’t . Thinking about how you can potentially bring out the best in them.
Where do you think the fashion climate of the country is heading to?
Fashion in Nigeria is promising and evolving as it is gradually gaining global recognition and I have no doubts that if we keep up this pace our creativity would overwhelm mediocrity and we would retain the place and respect we deserve.
How much influence has African fashion brands and style had over the fashion global scene?
The African fashion has served as a great source of inspiration to pop culture for such a long time. Our fabrics, Vibrancy among other things. I am glad we are finally getting the recognition we deserve.

Via @styleterritory

What were your biggest fashion moments of the decade?
This is an ambiguous question. I am not sure if you mean personally or just in the fashion world. One of mine, would be when I was one of the duo that won Best Dressed at the Bling Lagosian movie premiere. It was unexpected and another moment of being fearless that paid off. Generally, I look forward to every MET GALA event.
How have you been able to leverage on technology in order to produce better services to your customers?
Technology offers Social Media. A helpful marketing tool and it also offers countless means of research, which has helped my job tremendously.
From your experience what African fashion brands should the global scene look out for?
There are lots of African brands excelling and preserving authenticity. I definitely love Sgtc Clothing for making such desirable styles in African prints and ensuring it’s super affordable. I also love Mazzelle Studios and Weizdhurm Frankyln for making such delicate and Structured master pieces .

Via: @styleterritory

Categories
Fashion

A Moment with The Style Train

Born and raised in Nigeria, Fashion blogger, stylist, designer and fashionpreneur and the brain behind STYLEDBYBIE STUDIOS, Adedeji Adebidemi easily stands out from the crowd of stylish men without trying.

In this interview he speaks about his break through into the fashion space. He also reveals his fashion highlights for the past years. Seun Osho presents the excerpts.

What course did you read in school? And how was the transition from that into Fashion?

I am a graduate of Information and Technology form Crawford University, Igbesa, Ogun State, Whilst still in the university I realized my passion for fashion. ( I have a few awards from school to show it)

Were you given a window into Fashion or did you have to kick down the door?

I will probably say I was given a window judging from the fact that my mum had a textile brand.

What were the hurdles you faced getting your brand and business off the ground? Did family add or reduce the difficulty?

The hurdles were pretty much typical from financing, timing and being seen as a minor in the industry. My family especially mum supported me all the way.

via @thestyle_train

How do you balance managing being a brand, being a business and running a store? Are you ever faced with the dilemma of having to compromise one for the other??

When you realize early enough in life that there isn’t a brand without funds the better for you and the business in general

Who gave you your first big break/paid gig in Fashion

I will say Yemi Alade….

What are your dream jobs or business in and out of fashion?

Will love to open a restaurant in the nearest future (I want to be Professional Chef too)

Via @thestyle_train

You were at NYFW in 2018 year, how was it, how did it happen? What was the highlight of it for you?

My highlight was definitely sitting front row with some fashion kingpins and watch trends walk down the runway.

A lot happened in Nigerian Fashion this year, especially over the summer, what was the highlight of Nigerian Fashion in 2018 in your opinion?

Maybe Ebuka’s Ugo Monye agbada moment

Which Nigerian designers did it for you this year?

Emmy Kasbit, Jzo, Style Temple

Who are your top 5 most stylish personalities in Nigeria?

Genevieve Nnaji

Ebuka Obi-Uchendu

Wizkid Ayo Balogun

Timaya

Toke Makinwa

How many Fashion cities have you been to and which is your favorite so far, including Lagos?

I should have being to over 15 fashion Cities, My favorite will definitely be New York City

Do you think the laid back, draped and over sized skater/ bohemian/ pop-culture themed street style among Nigerian teenagers (popularly called Alté) can become mainstream high fashion in Nigeria?

Absolutely it is gradually taking its place anywaiz

Who would make your dream team for a perfect all Nigerian unisex fashion project if you had to pick 2 designers, a photographer, 2 models, a make up artist and a set designer/location manager?

*Emmy Kasbit

Marvee official

*Tope Hopload

*Tamar Awobutu

* Toyin

*ArabyLaide

* Myself

what do you like to do when you are not working?

Cook….

What’s the best compliment you’ve ever received about your style and who was it from?

Will definitely be from a total stranger on the streets of New York (Times Square precisely) who said I looked like African Royalty

Just how much of a foodie are you? Do you document your dining experience??

I am a Complete foodie, yes I like to document my dinning experience

Do you have time to date and are you seeing anyone?

I like to keep my personal information personal.

Is Moët Abebe’s bum real?

That’s for her to say but to my best knowledge It is 100%

Clearly, you like piercings, how do you feel about tattoos?

I love it from a distance for now

What’s the primary goal for the future?

To be a better version of myself physically, financially and spiritually

Isn’t this the best interview you’ve ever done?

Maybe………..

 

Categories
Fashion

Wide Leg Pants, a Timeless Staple

Wide leg pants have become a timeless staple piece in fashion. Year after year, from red carpets to magazine covers, fashion lovers and consumers continue to include the wide leg pants into their shopping list and wardrobe. Wide leg pants cover up muffin tops and hold your tummy in if you select the high waist cut. You don’t need to be of model height to rock this hot trend. Wide leg pants are perfect fit pants that look good on everyone and easily hides insecurities. Flared pants can make a very classy look when paired with a fitted shirt. Probably the easiest stylish ways to wear wide-leg pants is pairing it with a slim fit crop top or a shirt tucked in for a more formal or serious finish; heels are always a hit with wide leg pants, in the case of taller women flat shoes match smoothly with it.

NIMI NWOFOR

 

NANCY ISIME
Although a slimming top is the easiest and most flattering way to wear wide pants, opting for a wide top creates a cool silhouette.
MIMI YINA
We’ve curated some more stylish wide leg pants looks below for you to take a cue from when you decide to wear yours.
STEPHAINiE COKER
ESTEE SHERIDAN
TOKE MAKINWA
ASOGWE ALEXANDRA
Categories
Fashion

Beauty Queen to Starting Up Potential Fashion Empires

Gone are the days whereby, men rule the entrepreneurial world as women are now very much involved in business. Among top 10 ruling businesses in the world, 35% are owned by women.

Female owned entrepreneurs have not been caught lagging behind as we have seen the steady increase of young females involvement in the various diverse businesses, most especially within the world of fashion.

The year 2018/2019 winner of the Most Beautiful Girl in Nigeria (MBGN) and Founder, Uzoleatheratelier, Anita Ukah exclusively takes theparakeetshow.com into the journey of her fashion entrepreneurship.

 

Happiness Irabor writes the excerpts:

 

How did you feel competing against other young beautiful women as yourself, then did you still feel like you stood a chance at winning the crown?

Not at all, I guess I was more focused on what the journey leading to the finals would be like. For me, purchasing the MBGN form meant I believed in myself that I could win the crown, of which, I gave it my best.

How did you feel when you were announced the winner?

I was overwhelmed. I was in shock for the first few seconds and just stood there. I was beyond happy.

What has been your greatest motivation thus far?

The plans I have for myself, knowing how far I have come, what I have accomplished, where I want to be and who I want to be, pushes and motivates me.

Anita Ukah, Eko Atlantic Energy City, 2019 Photocredit: @hamidayodeji

How has your the journey into entrepreneurship been since you launched your Bag and accessories company, Uzoleatheratelier?

Uzoleatheratelier is a luxury brand that specializes in leather products such as, hand bags. Initially, I wasn’t able to push my brand as much as I would have loved to, as a result of time management. But consequently, I have been able to put more focus on my Brand and I’m happy with the results so far.

Do you see the brand growing into manufacturing male and female wears?

I have released a new collection of female handbags bags for the Uzoleatheratelier brand, so, for now it is just female bags and accessories that are being designed and curated. On the bright side, I am working towards expanding and incorporating a unisex collection as well, in the nearest future.

Via: @theuzoleatheratelier

What are some of your health and lifestyle routines that keep you glowing and beautiful?

I am currently making a conscious effort to eat healthy, have lots of fruits and water.

What are the five things you cannot have a perfect day without?

A prayer, my phone and lip gloss . . . lol

What advice do you have for aspiring models who are working towards becoming top models?

My advice would be, they should be vigilant and aware, to avoid falling into the wrong hands; as there are lots of saddening stories relating to this these days. To put in heart into what you love, because that is one way to get the best out of it.

And most importantly, believe in yourself and don’t let anyone convince you that you’re not good enough.