Categories
Music

An Afro Hip-hop Discuss with Nigerian Rap Artist, Hotyce

Finding its way within African shores during the 1980’s, Hip-hop music has been a viable medium for self expression amongst youths in the society; considering how over a period of decades the Nigerian music scene has welcomed and experienced this genre synthesize into one of the most influential and catchy genre of music in the country. It evolving into what is called Afro Hip-hop set the pathway for Nigerian youths to best express themselves, as well as enabling indigenes to be able to vibe to and be moved by its sound. The socio economical and socio political factors which was battling the countries economy and Lifestyle as at the era of the military regime birth a generation that creatively took to this genre of music, thereby making it an entertaining and influential medium of expression.

As at the 21st century the Nigerian Afro Hip-hop scene has seen the likes of Olarewaju Ogunmefun, 35 ( Vector), Jesse Garba Abaga,35( Jesse jagz ), Jude Abaga, 38 ( MI Abaga ) ,Micheal Ugochukwu , 44 ( Ruggedman ), Tobechukwu Melvin Ejiofor, 40 ( iLLBliss ),

Folarin Falana, 29 ( Falz ) Babatunde Olusegun Adewale, 44 ( Modenine ), Elohor Eva Alordiah, 31 ( Eva ), Olamide Adedeji, 31 ( Olamide ), Wale Davies & Olumide Ayeni, 36 ( Show Dem Camp ), Terry Terhemba, 44 ( Terry Tha Rapman ) emerge with their own sensational unique sound.

Also, these past couple of years has seen a younger generation of Afro Hip-hop artists like, Emeka Eyechi, 26 (Hotyce), Aboriomo Feminist Raymond, 26 (Dremo), Adewale Mayowa Emmanuel, 22 (Mayorkun), Nicholas ihua Maduenyi, 21 (Psycho-Yp), Olumilade Martin Alejo, 27 (Ycee) not just emerging unto the mix. But, also going as far as disrupting it.

Thus; taking a peak at the hip-hop project, RedHotyceCold from Nigerian label, K2O entertainment’s signee, Hotyce, it is definitely a breath of fresh air into the Nigerian hip-hop scene as it features hip-hop industry heavyweights like M.I, Jesse Jagz and Waje.

On the album, he delivers classical hip-hop, no mumble jumble rap, giving it refreshing, lyrical, bouncy flows, honest content and little or no vulnerability.

“My eldest brother introduced me to Hiphop and the one experience that stuck with me was seeing the “nuttin but a G thang” video by Dr Dre and snoop Dogg. It was life changing, Hotyce explains, during an interview with Theparakeetshow.com. Seun Osho presents the excerpts:

How is life going?

Not bad at all…taking it a day at a time

How does it feel getting nominated for the headies off your first project?

I feel fantastic. I mean it’s never been about the awards for me but getting the nomination was really Dope.

Redhotycecold made a splash on the hiphop scene, but were you pleased with the numbers?

I feel like we would have done more numbers but i see “RedHOTYCEcold vol1” as my “illmatic” in terms of raising the stakes for lyrical techniques and overall artistic ambition.

Who are your top 5 rappers of all time?

For me it’s really tough answering this type of question but 5 in no particular order Nas Dre/snoop Game, Black thought, Fabolous

Can you share your best moments so far in your career?

One that will always stand out for me is getting a call from Seun Kuti about my music.

How does it feel rapping on the songs with Artists you watched growing up?

In one word, it is “Inspiring”.

By how much do you feel the hiphop industry has grown using streaming numbers and show turnouts as parameters?

It’s easier to put out music these days while watching the back end of everything.

Do you think there’s an international market for African Hip-hop music?

Why not if not. We are as good as it gets.

What infrastructure would facilitate the growth of hiphop in Africa in your opinion?

In my opinion, I would say simply speaking your truth.

How profitable is rap music in Nigeria and what’s your advice for young rappers seeking financial sustainability through music?

Rap in Nigeria could be profitable especially with consistency, banging content and overall proper presentation. But my advice to the younger rappers tryna make a living through their music will be if you’re sure you got it go for it. I mean you have to know that you’re doing the right thing and be all hands on and it’s easier when you have something Lil on the side

Where do you see yourself in 5 years?

Five years from now i see myself performing in front of larger audiences with everyone chanting the lyrics, and I have built a crazy discography already solidified as one of the greatest to ever do it out of Africa.

When’s your next project set to drop and what are we to expect this year?

Sometime this month we should get an EP…God willing we should get an album this year.

What’s your dream collaboration?

My dream collaboration would be with Dr Dre.

What would be your crowning achievement as a man and as a rapper?

I’ll say the ultimate achievement will be to keep affecting lives positively with my music.
Categories
Music

A Review of RedHOTYCECold vol. 1

Seun Osho


The hip-hop project, RedHotyceCold from Nigerian label, K2O entertainment’s front runner, Hotyce is definitely a breath of fresh air to the Nigerian hip-hop scene. The album features hip-hop industry heavyweights like M.I, Jesse Jagz and Waje.

Since Hotyce’s early attempts at more conventional Naija hip-hop with Kilofoshi, Alhaji and the more successful lean towards a more comfortable niche for the rapper on songs like; The man and 10 o’clock in VGC, to his Friday Night Massacre releases, his career has been on a steady incline with his album being sort of more grease to his elbows.

However, the album is really for hip-hop lovers; so, it might not be an easy listen for music lovers of alternative genres. His hooks are mostly simple rap verses synchronized into catchy rhythmic melodies with repetitions which make it easy for the audience to sing along or banter.

On the album, he delivered classical hip-hop, no mumble jumble rap, giving it refreshing, lyrical, bouncy flows, honest content and little or no vulnerability.

The first track, say something remarkable, a Joe Budden skit introduces you to the temperament of most of the project. The intro communicates the crux of the song itself and sets the tone of the entire project perfectly. The production carries a very nice bounce, with its catchy melody, chant like rap hook, hard eloquent flow and strong lyrics makes the song difficult to ignore as it commands a head bump whenever it comes on. Hotyce’s confrontational energy throughout the album and this song contains shots at his peers and forerunners, challenging them to bring their A-game and to keep the hip-hop game lyrical, whereby saying something remarkable.

In an interview with Ehis Ohunyon for pulse.ng, when asked about the idea behind the song, Hotyce was quoted, ”there is no much thought put behind their lyrics. I just believe it is a funny time and if I have to pay attention to you then you have to say something remarkable.”

The next song on the feisty album, Red light features a melodic Jesse Jagz on the hook. On this body of work, he also provides a bridge after the second verse. This 6 minute, 22 seconds long track sounds like a cautionary public service announcement to the hip-hop industry. Hotyce introduces himself and what he stands for on this track whilst keeping his confrontational energy as he flaunts his confidence and his capacity as a rapper and character as a man, with lines like, “I don’t see myself as a person, cursing in a room where the ladies in
or rehearsing what I could do to look urban. Let me be me, I can never be you. Rule number one, you can never be two. Be diligent in whatever you do if you wanna be better than pops at 72.”

In the first verse, he places himself on a high moral pedestal, expresses his dreams and hopes, pays tribute to the men who shaped his ideologies, addresses social anomalies, insists on his Midas touch, gives life and finance advice among other things. However, in the second verse, he expresses his humanity and admits to being flawed, acknowledging God but also admitting to his vanity through lyrics like;

“All we need is a word from the savior
to save us, you don’t really need a church to save yuh.”

This is the first time Jagz is on a hook of someone else’s song and he definitely lives up to expectations. Maybe correct me in the comments section, but if I am right, this song is probably a historical marker in Nigerian hip-hop.

via @iamhotyce

For the Capital is definitely a city anthem with Emmeno outdoing himself on this. While the very lyrical MC manages to touch most of the geographical lifestyle and cultural talking points of the city, for instance; referencing what used to be a creative hub in the city called, Sueno which birthed or in some cases contributed to the careers, exposure and network of a good number of Abuja based creatives. However, the spot was shut down in January, 2018 by law enforcement agents.

Hotyce also highlights the bougie nature of Abuja side by side with the dangers and betrayal the streets tell tales about. It is a wholesome tribute, all sentiments acknowledged.

Pull up with MI Abaga addresses fake people and their fake hate. Unlike the haters referenced, this song holds the same confrontational and confident energy as the first two songs. M.I’s delivery was so precise and exciting.

An interview skit intro by Phlow cues Hotyce, on the jam titled, Purpose. The song connotes wisdom, growth and a coming to or realization of what life’s really about and reevaluating your personal values and circle. The message of the song is spot on and the little bridge sung by Maka really adds to the sermon feel of it. It is a real story that an average listener should be able to relate to and if he can’t, he should take a cue from this fire jam and take the lessons and lyrics with him wherever he goes!

Photo Credit: @nobodyshotit

No song on the project showcases Hotyce’s confrontational attitude more than track 6, “I dey tell you oh” (aka Ghetto). I really love the bounce on the production once again, this time, The gentle bounce and calm flow in the verses of this piece of work produced by Ciq, provides an excellent melodic contrast which is taken a step further with a deep, pidgin chorus.

So amazing is a thanksgiving jam more or less as Hotyce alludes his success to God’s grace on this song, with dope unadulterated hip-hop melodies and a flow that just threads the beat very nicely. Best part is he doesn’t sound like anyone else. On the song all he does is basically tell his tale of how hard it’s been to get here and thanks God for where he’s at.

Give it to ya is a dance-hall style jam. I believe this song was added to showcase diversity or range of the Artist’s skill.

Meanwhile, we don’t do that over here is the only single that was released prior to the project and boy was it a great alley-hoop for the rest of the project to make a slam dunk! The way Hotyce alternates between dance-hall flows and deep hip-hop flows, it’s hard to believe he had no features on this song because both deliveries were so well done. The beat, the attitude and the crip walk associated with the song adds to its appeal. If this song comes on in the club and you know how to crip walk, trust me you will feel like a king up in tha’ club! Gray Jones produced this one.

On home again, another interesting skit preceded the flow of heavy bars, while Waje’s vocals on the hook and in the ad lib throughout the song project’s the pain that Hotyce summarized in the last line of his second verse; “I’m proud of my country, my country’s never made me proud”. It’s a beautiful song and gentle reminder of Waje’s prowess as a singer. This song might be the most lyrical throughout the project.

Ride for me featuring MAJ is a bonus track. And I wasn’t too impressed by the feature. It’s probably the only time on the album that you might sense the music is by a new cat. I didn’t enjoy the work on MAJ’s vocals and I personally believe that if you’re going to sing in proper English, your diction delivery is something to be particular about. The lyrical content was generally up to par as usual. But, honestly not the ending I hoped for.

Hotyce’s old minded wise words and youthful references keep the songs intellectual. The production and engineering was almost perfect all through with Emmeno exhibiting some versatility on this album looking back at all the tracks he produced and how diverse the production styles are, of which, would have played a crucial role towards earning it a nomination at the 2019 “Hip-Hop world awards”. Thus, I would say the body of work is a strong statement and a nice way to introduce an Artist to a larger audience as a rapper.

Rating: 7.9