Categories
Music

Rising Music Sensation, Dark Ruby Reveals Career Scoops

Following the impact of the Covid-19 pandemic, the creative industry has been left to evolve into a survival nature and style of operation, whereby Artists have had to depend heavily on generating revenue as well as reach to their audience via online music streaming and purchasing platforms. Thus, ensuring digitalisation emerging as the new order of the day for content distribution and consumption due to the lockdown which has hindered Artists from the avenue to perform their Art live on stage, at shows, in front of cheering fanatics.  Many have had to resort to live performances via their social media pages. Although, everyone can tell it doesn’t come close to the feeling and energy both sides let off at live shows. 

Meanwhile, in the Nigerian music industry, Lagos based singer and song writer, Dark Ruby’s case is as peculiar, as she is confident and gives off an energetic vibe. For a Female indie Artist, she had the ability to express herself, thus portraying an underlying intelligence.

Also, anyone who understands the game knows becoming and sustaining a career as an independent music Artist is no piece of cake. To begin with, self-determination to push one’s career without any major label/corporation’s financial backing with contracts, or a long network of marketing and promotional strategies is a journey for only those who dare. 

 

Speaking to her exclusively for theparakeetshow.com was as interesting as it was eye opening, as she let us into her personal life, how covid-19 affected her career as a musician and what she thinks of Afro beat’s evolution in Nigeria.

According to her, “ Wizkid, Burnaboy and other Afro beat Artists opened an avenue for the Afro beat Sound to the world”. Damilola Fakomi presents the excerpts. 

Dark Ruby

Hi, can we meet you? 

Hi, I am Dark Ruby, a musician and a song writer. I started singing professionally in 2019 with my first single titled,  ‘Girl’ and then dropped my second single, ‘On You’ this year. 

What first got you into music? 

I will say I have always loved writing music from way back Primary school, which was when I started writing music and composing songs. Also, I come from a family of music, and my dad was a musician, my sisters love music, so I basically just got into music.

Which Artists would you love to collaborate with internationally and locally?

 Internationally I’ll love to collaborate with Kali Uchis, Kanye West, Jhene Aiko, Erykah Badu, Teyana Taylor, Rihanna, The Weekend ; whilst Locally, the likes of Burnaboy, Odunsi, Wande Coal, Niniola, Tiwa Savage 

If you could go open a show for any Artist who would it be, and why?

Rihanna, Rihanna because she gives us a good time and shows us that she is having fun on stage. Her energy is amazing.

Dark Ruby

What kind of songs do you sing in the shower if you do sing in there?

Singing in the shower is like a ritual for me, I sing soothing songs like Kali Uchis, Erykah Badu  and The Weekend

What would you have loved to do if not music?

I will be an Arts Teacher, as I love performing Arts. If it’s not music, it’s definitely something related to that, if I’m not dancing, I’m painting or doing something art related, a teacher or an OAP because I love conversing with people

At what events have you performed your music?

Medfest, at Freedom Park and Chums and friends

How would you describe and evaluate the emergence of Afro beat in Nigeria?

For a very long time Afro beat has been underrated. But, then with the arrival of Fela unto the scene, he shed more light on the sound. Wizkid, Burnaboy and other Afro beat Artists opened an avenue for the Sound to the world. And now international acts want to collaborate with us and want to work with the African Sound.

Dark Ruby, Lagos, August, 2020

What is your greatest motivation towards creating music?

I will say ‘feelings’’, it all depends on my mood, and experiences I have had with people generally.

What is the biggest challenge you have faced as an indie Artist?

Promotion, promoting music is a completely different thing. It is one thing to make music, it is another thing to promote the music as you have to push and make people listen to your music.

How has Covid-19 affected your career, negatively and positively?

 Negatively with the fact that I can’t produce my own music as I don’t have a home studio. Trust me, it is very frustrating when beats are available and you can’t get out to produce with the beats. 

Positively, it helped my writings as a song writer, I improved. I spent enough time in my room to compose and wrote a lot of songs while at home; Covid-19 showed me that I am really ready to do this music.

Dark Ruby

What legacy do you tend to leave behind for music?

My legacy is not to follow the crowd, I want people to listen to my music and know that this is something different; this is Dark Ruby from the moment they listen to the beats of my songs. I want to take people on a journey with my music.

How effective has social media been towards boosting your creativity and reach?

Social media has been positively effective as you can now promote your music yourself, and all you need is just to make the music, post it on different platforms and use social media to promote it for certain amount of money, and then friends help by reposting.

How responsible has the society been towards your latest single; “On You”?

The society has surprised me as right now I am seeing a star on my song and it is really overwhelming and I don’t expect my songs to be popular the way they are now as I have my doubts because RnB in Nigeria is somehow. The love and stream has been overwhelming. 

What message would you love to send across to your fans?

To my fans, no matter how absurd your dreams are even if it sounds crazy to you and others just do it, because our dreams are valid and we were brought into this world for a purpose , so no matter how crazy or scary it is, do it. Believe in yourself chase your dreams and don’t stop for anyone no matter what. For days when you feel down pick up from where you left and re-evaluate yourself.

Categories
Lifestyle

Novographer Discusses Journey as a Nigerian Photographer

We caught up with budding event and celebrity photographer, Novographer who granted us a sneak peek into his journey thus far as a Nigerian photographer.

Hamid Ayodeji presents the excerpts:

How did you come up with the name Novographer?

My Nickname happens to be Novocaine and I am a photographer. When I started, I had problems getting or picking a name. So a friend actually, Samuel Ogbeh picked the name. He just added Novo and Photographer. First said Novothegrapher then I finally coined it into Novographer

So what’s your real name?

Olayinka Oluwatobiloba Adedipupo

How long have you been a professional photographer for and why photography?

I’ve been a Photographer Since my 200L long holiday break, that was 2015, but professionally, 2016. Well, photography because I really didn’t get along with school, so I felt if I didn’t have good grades at the end of my fourth year, I should have something to fall back on.

Who has been your most interesting client to work with thus far and why?

I’ve had a lot of fun shoots along the line. But I’ve not had THE ONE yet I guess…

via @novographer

In few sentences tell us how Nigerian women have been treating you since you went into photography professionally

Nigerian women… Let me say babes…
Mehn… At first the attention wasn’t all there. Till December 2017 when I got to work with my first Celebrity, YCEE and boom!! Everything changed. This 2018 also, has been a cool year as far as my career. Most girls even some guys see me as one big man. But mehn, I’m really just that guy they all knew November 2017. But then, It’s much easier to talk to girls now ‘cause at the end of the day, they want to get in front of my camera. Lol.

Is there anybody you are looking forward to working with, who if yes?

Kenvshots!!! That’s his instagram Handle. His name is Kehinde I think, he’s a Nigeran UK based Event Photographer and his images give me chills always and always. He said if he comes to Nigeria I’d work with him. Damn I’m so excited honestly.

 

 

 

Categories
Lifestyle

Victor Gbenga Afolabi: Africa’s Culture and Art is the Gateway to a Buoyant Tourism Destination

The Chief Executive Officer of GDM group, Hazon Holdings and Founder of Eko Innovation Center, Victor Gbenga Afolabi in this interview with The Parakeet Show speaks on his journey into becoming a successful serial entrepreneur as well as the enormous potentials of the country’s Culture and Tourism space. Happiness Irabor presents the excerpts:

Tell us a bit about your background and journey into becoming an entrepreneur

I got my Bachelors Degree from Ahmadu Bello University, Zaria, where I studied pharmacy, and then moved on to a Master’s Degree in Managerial Psychology from the University of Ibadan in 2016, as well as an MBA from Manchester Business School in 2018. I am also an alumnus of Lagos Business School as well as the Advertising Practitioner Council of Nigeria, which has been of great help towards my entrepreneurship journey over the years.

Currently I find myself playing in the various key sectors of the economy where we have been able to make a lot of social economic impact.

What brought about the drive to establish Eko Innovation Centre and how has the innovation hub been able to support curators thus far?

My passion for creating enterprises of the future led to me founding the Eko Innovation Center which is basically a place where we accelerate technology driven innovative ideas by providing curators with access to capital, mentor-ship schemes, and all the support structures required to help businesses grow.

We have been able to identify the various vital sectors of the economy in which we are interested in accelerating innovations and enterprises that are adding value to the country and citizens.

Also, we are delighted to have partnered with the Lagos state government last year in an attempt to get the state government to handshake with the ecosystem of innovators, hubs and enterprise curators through design thinking sessions, in order to co create and accelerate innovations and startups.

Thus, we have been working on accelerating enterprises to their maximum potentials by providing all the required support needed to upscale. We have provided mentor-ship and hand holding initiatives, as well as the funding needed for the startups to become sustainable businesses.

At the Eko Innovation Centre we have an ideology of concept to commercialization. We believe it is okay to have an idea if you are ready to work towards making that idea a reality and available for patronage. It is in view of this we are ready to work with entrepreneurs and startups to support them with generating structure and funding that would sustain-ably develop the businesses across the various sectors of the country’s economy.

Also, remember that the innovation center is just 7 months old and yet we have been able to contribute quite a lot to the development of the Eco system.

How do you think innovators and curators can infuse African Culture into their solutions and enterprises in order to yield greater results?

One of the authentic things I believe Africa has is her Art and culture, which makes it a perfect tourism destination for local and foreign investors.

Her culture and Art is the gateway to a buoyant industry called, Tourism. Thus, we need to study the sector more in order to understand and harness its enormous potentials. Entrepreneurs should be able to build their business module in such a way that they tap into and leverage on the enormous potentials the sector has.

We have a very diverse, beautiful and rich culture that the whole world looks at and admires; so, it is up to us to leverage on it and create standard and conducive destination experiences for indigenous and foreigners across the globe that are looking to invest towards the sustainable development of our Society.

Meanwhile, on our part, we are working on a global Jazz Festival called, Runway Jazz because we know when you integrate Art and culture, into a business, you are projecting such enterprise for long term growth and higher yields.

Victor Gbenga Afolabi

How can we harness the rich volume of innovators and curators in the country and change young entrepreneurs’ mentality of selling off their ideas as a result of impatience and lack of access to capital?

That is why I created an enterprise that can mentor people, train and assist people to scale up. Young startups do not need to have such a mindset of selling off their ideas. Instead they should do the necessary ground work required to develop and accelerate such ideas into a sustainable and efficient innovation. Entrepreneurs need to have a long term perspective towards business and innovation.

One of the things that lead to that is when you do not see the potentials of what you posses. For instance; you are holding a seed and people tell you it is a mango seed and if you plant it, within five years it will be a mango tree and that mango tree will produce lot of mangoes that will last for the next ten years and you can then open a mango juice factory from the mango tree. Instead of working smart and being patient you decide to break open the mango seed and eat the nut instead of waiting five years to manufacture a mango juice factory.

What do you think is the level of innovation in Nigeria?

I think we are just scratching the surface, I think a lot of work needs to be done. We find some hubs which we think are not so vast in acceleration of innovative ideas, but rather, more into offering co working spaces. We think the business at hand is bigger than that. We think the real deal is how we create the mentor-ship and the hand holding experience for these entrepreneurs who are emerging into the economy as scalable businesses; how we can support startups to harness the tools required to change the lives of our people thereby, bringing out that local solutions that will transform the landscape which, is one of the major foundations upon which Eko Innovation Center was founded. Hence, it is okay to have an idea; it is okay to build castles in the air because we are ready to provide the pillars that would help the castles become a reality.

 

Categories
Poetry

River of Love

H.

Countless numbers of kisses you give me in my mind.

We were in utopia, naked and drunk all night.

Boundless was the love and the desire for your kisses.

Countless lies I tell myself, only to be defeated by the truth tonight.

We were alone in the whole universe the moment your lips touched mine.

@tartiyana

Boundless are our thoughts, if the mind is explored, the unthinkable will be our findings.

Countless times have we drifted away from the winds reach, to wake from the fall off a dragon’s wing.

We were breathing heavily but yet short of breath of life.

Boundless was the intent to prove my love for you, even if it meant going to war for the world and riding with the Knights.

Categories
Poetry

We Are the New World Order

H.

We are an undying tribe roaring to be reborn, as we sit at the top of the Northern hills.

The yellow Sun rising from the east, as the birds fly under, chirping.

The sound of the Vuvuzela in the south marks the awakening of the clan of dancers, warriors and singers.

Photographed by: @hamidayodeji in Lagos, 2019

Echoes of our wisdom and heritage travel as far west, as we hold on to the horns of our galloping gazelles.

Each whisper as loud as screams, whilst aliens tell folk tales; trying to break us apart from within.

Heading to the bed of flowers Mother Nature created for us; her scent she sends forth with the wind.

Photographed by: @hamidayodeji in Ondo State, 2019

Even with the darkness lurking, we are the life and light of the earth.

We are wild and forever young, as the lioness in the southern jungles.

 

 

Categories
Poetry

Seasons Pass

The Journey and Sunshine made my skin dark as clay and with each step Angels were my light, night and day.

The stars were lit, the moon full so as every string was struck in accordance to every note, the Angels led the way.

Every symphony birth from the beauty emitting from your smiles and gestures was so much a sign that this piece, I no go fit throw wey.

As the leafs dropped from the the tree’s branches, down to the streets, due to the freezing wind lingering upon it, I watched from a distance wishing you were next to me.

Fancy leather boots from the store with shinny glass windows and I was reminded with you it is all or nothing.

If love could dare wither away as quickly as these leafs or leather on these boots, I never loved you truly.

H.

Photo Credit: Hamid Ayodeji